Episode 45: How to Grow Your Brand on YouTube with YouTube Personality JP Lambiase

 

This week’s guest: JP Lambiase, YouTube Personality of the Hellthy Junkfood channel with over 2.2M subscribers

Who is JP Lambiase?

Chef and YouTube personality best known as the co-creator of the food channel HellthyJunkFood, which has amassed over 2.2 million subscribers. On the channel, he presents recipes for healthier versions of well-known fast food items.

A graduate of Rochester Institute of Technology with a Bachelor’s of Science in Mechanical Engineering Technology, began his career as an Engineer.  He worked his way up to President of his division before deciding to pursue YouTube full-time.

He now has two YoutTube channels with his co-founder and fiancé Julia Gool.

Key Questions answered by JP Lambiase:

  • How did JP’s Creative Journey begin?
  • Why did JP become an engineer?
  • How to stay successful?
  • What does it take to have a successful YouTube channel
  • What does a YouTube Personality’s day look like
  • What advice JP Labiase has for creatives

 

JP Lambiase Discusses:

  • Need for a strong support system
  • Utilizing your free time
  • Picking a niche
  • How to mix pleasure and business and create a strong personal and working relationship with your Partner
  • When does it make sense to start a second YouTube channel
  • Branding yourself on YouTube
  • What to look for in a popular YouTube Channel

 

 

Key Takeaways from JP Lambiase:

 

  1. Do it for fun without any expectations
  2. If you are bored at work, use your time wisely to learn new skills
  3. Have a strong support system
  4. It’s easy to become successful. It’s difficult to stay successful
  5. Every aspect of the video matters from the title to the thumbnail
  6. Keep up with trends in your industry
  7. Work smart, not hard because you don’t want to burn yourself out

Listen on Apple Podcasts, Soundcloud, Stitcher and Google Play

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Social Media Info

Connect Online:  

JP Lambiase – www.hellthyjunkfood.com

Shereen Kassam – www.funnybrowngirl.com

#CreativeBreakthrough

#CreativeBreakthroughPodcast

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Check out this episode!